Strategist

Culture Translator

Storyteller

Creative

About Me

I’m Simba Chen, a creative strategist and storyteller who thrives on turning bold ideas into experiences people remember. I bridge creative vision with strategic thinking, blending cultural insight, design, and execution to craft work that connects and inspires. From concept development to final delivery, I focus on creating campaigns and stories that spark emotion, build communities, and make a lasting impact.

Projects & Case Studies

Link to all projects
Link to resume

  • Contributed to strategy for Nerds’ second Super Bowl ad, including helping select Shaboozey as talent, aligning creative with New Orleans’ music culture, coordinating between strategy and creative teams, and assisting in cultural and competitor benchmarking.

  • Helped develop and execute Trolli’s Gummy Worm Day in partnership with Blizzard’s World of Warcraft. Supported event concepting, contributed to creative integration of gaming culture, coordinated with Meta, TikTok, and Google on platform best practices, and bridged strategy and creative teams to deliver an experiential and digital activation.

  • Created personas and tone of voice guidelines, designed TikTok/LinkedIn content strategies, built email marketing flows, and developed ambassador program concepts to grow and retain a niche professional community.

  • Developed localized brand strategy for Indian Gen Z, mapped customer journeys, and created platform-specific activations including Beats Express, Silent Disco, and Raftaar Studio. Built a multi-tier content plan for sustained relevance.

  • Led creative ideation for global campaign tactics like Tinder “Match With Slow Tech” profiles, Earth Day QR billboards, and IRL speed-dating events. Guided cross-channel execution across social, experiential, and influencer activations.

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